Kobe AD "Fearless": For Bryant, purple represents overcoming challenges and setting fresh goals.
Kobe AD "Passion": Red is acknowledged as a symbol of passion.
Kobe AD "Optimism": Yellow and positivity go hand in hand, or as some say, “amongst the clouds there is always the sun.”
Kobe AD "Detached": For Bryant, grey represents calm neutrality.
Kobe AD "Honesty": For many, the color blue relays dependability and trust. Bryant equates those traits with honesty.
