Kobe Bryant Challenges Isaiah Thomas, Kendrick Lamar +Others

Kobe AD "Fearless": For Bryant, purple represents overcoming challenges and setting fresh goals.

Kobe AD "Passion": Red is acknowledged as a symbol of passion.

Kobe AD "Optimism": Yellow and positivity go hand in hand, or as some say, “amongst the clouds there is always the sun.”

Kobe AD "Detached": For Bryant, grey represents calm neutrality.

Kobe AD "Honesty": For many, the color blue relays dependability and trust. Bryant equates those traits with honesty.

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